Hiring a Digital Marketing Virtual Assistant

Now that you know everything that a digital marketing virtual assistant might be able to do for you, let’s get specific about what they might be able to bring to the table.

• Social media. Ever find yourself straining to come up with impactful social media posts? After a long day of work, the last thing you want to do is come up with something nifty for Instagram or Twitter. Outsourcing your social media outreach is a great way to have someone else thinking about what people want. While you focus on building the business, your social media can stay updated as if you were on it all day long.
• Content management. If you’re already on a full calendar of work, you don’t have time for content management. Updating your site with fresh articles, for example, can draw in tremendous amounts of traffic from Google. But if you don’t have time to do it? Good luck. You won’t have the time to dedicate to proper keyword research, content generation, and genuine insights that attract new customers.
• Ecommerce sales funnel. Ecommerce can be automated, and you can create a sales funnel that includes email management with ease. But getting it set up requires learning new systems for the uninitiated. If you want a better way to capture people who might be your ideal clients, consider creating an Ecommerce sales funnel with the help of an experienced digital marketing assistant.
• Website management. After all, we’re talking about a digital marketing assistant. Why wouldn’t you want to hire someone who could handle a website? Wordpress? Graphic design? With website management experience in your assistant, you’ll find it much easier to handle things like CSS and other codes and platforms. If there’s ever an issue with your site’s marketing process, you can always talk to your digital marketing assistant to see what needs fixing.

SMM and PPC outreach. What if you want to attract your ideal client, but haven’t quite figured out how to do it yet? You might have a growing business, but you still haven’t honed your message to find those great clients that you know you can target. If that’s the case, consider hiring someone with social media marketing or PPC marketing experience. They’re not only going to bring new insights into how you can perform better, but they’ll help you hone your message.

You might look at your website as a static thing. Why, after all, should you hire someone when your website is just going to sit there all day? 

Ideally, your website can be more than just a static presence for your website. It should be a vital part of your sales funnel. It should include content that engages people and draws them into your site, advertising your services. And when an assistant implements their knowledge of digital marketing, they’ll help make sure that your website is more than just a place to put your pictures and your business information.

But let’s go beyond even those benefits. Here are some of the reasons you might want to consider hiring either a part time or full-time website assistant:

• Saving money. When you hire someone full-time, you’d be surprised at how quickly the costs add up. Between taxes, benefits, and other hiring incentives—not to mention the cost of the yearly salary itself—it quickly becomes a hassle. And as your company expands, issues like having an HR department also eat into costs. You can save money by working with a simple, straight-forward virtual assistant arrangement. This means you simply pay per hour. How much should you expect to save? Some estimates put it as high as 78% of operating costs.
• More efficiency. Did you know that the average eight hour, full-time worker only puts in about two hours and fifty-three minutes of productive time per day? Clearly, there’s more to productivity than simply cutting a static check every year and hoping for the best. Working with a virtual assistant means you get the hours you pay for.
• Delegation. If you’ve ever encountered productivity books like “Getting Things Done,” you know the power of delegation. Productivity gurus often recommend filtering some tasks through a funnel. And in some cases, tasks are important enough to perform, but not relevant enough for your skills for you to do them personally. That’s where delegation comes in. Have someone like a virtual assistant take the digital marketing load off your hands.

Can a Digital Marketing Assistant Help with Marketing Strategy?

The answer: it depends. Do you want to leverage their expertise and have them help craft a digital marketing strategy that makes sense for you? Or are you simply looking for your assistant to be another “cog in the machine”?

We recommend that you hire high-quality virtual assistants who are capable of helping point out where you can improve your current systems and strategies.

For example, if you hire a digital marketing assistant with mobile marketing experience, they may be able to help you with an aspect of your marketing you haven’t considered before. Consider that this is a blind spot for many. According to Unlockd, 85% of mobile advertisers think they’re doing a bang-up job, while the minority of users actually agree with that sentiment.

A digital marketing assistant can help you by identifying blind spots in your marketing strategy while also taking away from some of the most time-consuming digital marketing tasks you’d rather not perform. They might not be a full-time worker at your physical office, but the skilled work they put in can still be invaluable in terms of generating returns for your company.